Tom Unger, a business and news writing consultant

Tom Unger, APR,  ABC, CTM, ACB, Fellow PRSA teaches individuals and groups how to improve their communications skills to achieve their goals.

Tom is an award-winning communications consultant with more than 50 years of experience in business writing, corporate communications, public relations, media relations, media training, news writing, news photography, speech writing, and public speaking.

Tom is one of the few communications professionals in the United States accredited by the Public Relations Society of America, the International Association of  Business Communicators, and Toastmasters International.

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Business Writing – Tom can provide your organization a customized workshop to improve your employees’ business writing skills. Topics include but are not limited to:

  • Writing with brevity, simplicity, and clarity
  • Common pitfalls to avoid
  • The editing process
  • Importance of tone
  • Tips for obtaining copy approvals
  • E-mail etiquette & advice
  • 13 essential questions to ask when considering a communication
  • Grammar tips
  • Differences/similarities between academic/business writing
  • The most popular topic among readers
  • The magic of “S-T”

News Writing (for PR pros) – Most modern-day public relations professionals have never worked in a newsroom. Tom incorporates his journalism degree from University of Missouri and his 10 years of newspaper, radio, tv, and magazine experience to explain how to:

  • Craft high-impact news releases
  • Capture an editor’s attention quickly
  • Make your news stories easier to read and understand
  • Identify the most popular news topic among all readers
  • Understand the differences between advertorials, contributed articles, news releases, and media advisories
  • Know when not to send out a news announcement
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Employee Communications – Need to raise the quality of your organization’s employee/internal communications? Tom worked in the communications departments at some of America’s major organizations for almost 30 years. He uses his experience to discuss:

  • Five keys to high impact internal communications
  • Tips for obtaining copy approvals
  • Six key steps in creating a communication
  • 13 essential questions to ask when considering a communication
  • When not to send out a communication
  • Tailoring your communication to suit your audience
  • E-mail etiquette & advice

Gaining Trust of Senior Executives – We all want a seat at the table where the decisions are made. During his lengthy communications career, Tom worked directly with a number of CEOs and other senior executives. In this workshop, he explains the steps he took to gain the trust of those executives and create a working relationship based on mutual respect. Tom also shares the results of two surveys he conducted of regional presidents and senior professionals that asked them how someone can earn and maintain trust.

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Tom can customize a workshop on any of the above topics – and of any length – to meet your organization’s specific needs and budget. Contact him here to schedule.