New crisis management guidebook includes chapter by Tom Unger, APR, ABC

PR News Press has just published a new “Crisis Management Guidebook Vol. 5”. The 233-page book includes a chapter by Tom Unger, APR, ABC, on the importance of communicating with employees during a crisis.

Tom drew upon his more than 32 years of communications experience in writing the chapter. It focuses on maintaining internal communications during any crisis, including a merger, and the four major reasons to include employees in any crisis communications plan.

Unger also wrote a related sidebar for the chapter entitled “Steps to Success: Before and During A Crisis.” It outlines specific actions to take related to employee communications.

Other chapters in the book focus on:
* Media Relations
* Reputation Management
* Issues Management
* Digital Communications
* Litigation PR
* The Crisis Plan

The guidebook is available for sale online at

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