Editors love round numbers

For some strange reason, people generally gravitate towards round numbers, and that includes news editors.

Look what happened last year with the 9-11 Memorial in New York City. There was a ton of focus on it and on the entire tragedy in 2011. Why? Because it was the 10th anniversary. I’m guessing we won’t see as much news coverage about this topic this year (the 11th anniversary).

The current hoopla over the Titanic is another great example. Why are we all of a sudden reading about new tv and film productions and seeing a lot more articles about that doomed cruise ship? Because May 2012 is the 100th anniversary of its sinking. If it were the 99th anniversary or the 103rd, that wouldn’t be the case. Why is that so? I don’t know, but understanding the reality of the public’s fascination with round numbers can help you place a news story.

For example, I’ve tried with varying degrees of success to publicize a program in which the company where I work joins forces with a university philanthropy class. The students study local nonprofit groups and then award a grant to one of them, using funds provided by employer. I help by publicizing the grant presentation at the end of the program each year. We were able to get some news coverage of the grant presentation the first few years but after a while it became very difficult.

This year, however, is the 10th anniversary of the program and my employer’s affilliation with it. When I called a reporter at the local daily paper who covers the university, I mentioned that. She was immediately intrigued and asked for a list of the past grant receipients. I quickly put that together and sent it to her. She wound up attending the grant presentation, along with a photographer from her paper. The end result was a pretty significant article (complete with 2 photos) in the paper the following day. There was something magical about that number 10!

So here’s my advice for you: when you’re asked to publicize an upcoming event, take a look back first at its history. Determine if there is a significant, round number attached to it that you can use in your pitching efforts!

Share on Social

8 responses to “Editors love round numbers”

  1. why vitamins Avatar

    Real superb information can be found on this site.

  2. piracetam Avatar

    You have remarked very interesting details! ps nice website.

  3. picamilon Avatar

    Real fantastic info can be found on this site.

  4. idebenone Avatar

    Very interesting information!Perfect just what I was looking for!

  5. Johan Gunther Avatar

    Wow, just what I was looking for. Quality and finnesse. Thanks for posting this wonderful piece of information.

  6. Place Zabaw Avatar

    You’re spot on with this write-up. In all probability I’ll check it again to learn more. Thanks for the info. Youre so cool! I don’t think I’ve learned anything like this before. So nice to find anyone with original ideas on this subject. I really thank you for starting this up. This web site is something that is needed on the internet. I enjoy studying a post that makes individuals think. Thanks for allowing me to remark!

  7. this domain Avatar

    I was wondering if you ever considered changing the page
    layout of your website? It’s very well written;
    I love what you’ve got to say. But maybe you could do a
    little more in the way of content so people could connect with it better.
    You’ve got an awful lot of text for only having one or
    two images. Maybe you could space it out better?

    1. Tom Unger Avatar
      Tom Unger

      I hear what you’re saying. I’ll be the first to admit I’m not the best at web design. I don’t have a lot of time to devote to this site. It’s really more of a hobby for me and a way of sharing my experience with others.

Leave a Reply

Your email address will not be published. Required fields are marked *