Category: Media Relations
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Stop, Think and Consider Before Writing, Sending A News Release
Communications professionals can learn a valuable lesson from reading about the boy who cried “Wolf!” too many times. I’ve heard editors complain about organizations that send out so many news releases that they reach a point where the editor doesn’t pay attention to them. So before you write any news release, ask yourself if the…
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Successful News Placement Depends on Win-Win Situation
One great way to increase your chances of success when trying to place a news story is to study your target news outlet to see what type of news it covers on a regular basis. If you have news that fits into the news outlet’s existing format, you stand a good chance of success. Let me…
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Comments
I view this blog as an outlet for me as an individual to express my opinions and offer advice about…
Great advice, Unger! It's way too easy to treat writing like a task and move on to the next item…