Category: Uncategorized
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That memorable day when I met the world’s greatest journalist
In my last journalism job before I switched careers, I worked in the late 1980s as the Los Angeles bureau manager for what was then a small, family-owned, recreational boating newspaper called The Log (as in ship’s log). The Log was based in San Diego and published every other week. It was a free newspaper…
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Become a comms hero by using what already exists at media outlets
I was watching a news story the other day on the local ABC-TV affiliate where I live and noticed they have a feature called “Everyday Heroes.” It highlights someone in the community who does great things for others with not much fanfare. I later realized that what I did next would make a good lesson…
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Lessons from this year’s Portland Communicators Conference
I had the pleasure of attending the Portland Communicators Conference on May 3, presented by the Oregon chapter of the Public Relations Society of America. Here are a few of the many gems I learned that day: 1) Our mind makes 35,000 decisions each day. 2) Today’s children don’t expect to wait for anything. 3)…
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Comedic tv show has scary lessons for PR pros
My son and wife recently introduced me to a Comedy Central show entitled “Nathan For You.” I watched an episode dubbed “The Movement”* and found myself laughing hysterically but, in the end, wound up quite scared for the lessons it taught about the news media and the public relations profession. The premise of the episode…
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Comments
I view this blog as an outlet for me as an individual to express my opinions and offer advice about…
Great advice, Unger! It's way too easy to treat writing like a task and move on to the next item…