New media training guidebook includes chapter by Tom Unger, APR, ABC

PR News Press has just published “Media Training Guidebook – Vol. 4” that includes a chapter by Tom Unger, APR, ABC.

Unger drew upon his 10 years as a news reporter and his more than 20 years of public relations experience to write a section for the book about relationship building with reporters entitled “7 Ways to Get on a Journalist’s Good Side — and Stay There.”

Other topics covered in the guidebook include engaging with the media, messaging, camera readiness, prepping the C-suite, social media and crisis communications.

The guidebook includes insights, tips and checklists from media trainers to help communicators set the agenda in their dealings with the media; stay on message and field difficult questions; engage journalists on Twitter; and engage in many other activities to succeed.

The 236-page manual is available for sale online at

Readers of this blog can receive $50 off the cover price for each guidebook order placed. Enter the code “mediabook” when checking out to receive the reduced rate.

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