Love might mean never having to say you’re sorry, but not when it comes to mistakes by the news media

January 17, 2016

Many years ago there was a well-known book that became a popular movie in 1970. Both were named “Love Story.” And the most famous lines from that film was, “Love means never having to say you’re sorry.” For years after the film came out you would see that line printed on everything from pillows to […]

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Our attention span is shrinking: so get to the point quickly in your news release

March 11, 2015

I had heard recently on the radio that a new study showed our attention span has gotten shorter. So I went online to see what I could find. I came across a 2014 study (not exactly new) from the National Center for Biotechnology Information that said the average human’s attention span was eight seconds in 2013, as […]

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Your deadline is “Now!” (but you can still control the timing)

February 8, 2015

Adam Kress in Arizona, a former reporter now working in the public relations industry, wrote a column recently with five tips for PR pros about how to deal with the news media (read his column here). I really liked his thoughts and I encourage you to read his piece. One of the tips Adam shared […]

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The Bill Cosby crisis and what he’s doing wrong to address it

November 21, 2014

I’ve been a big Bill Cosby fan since I was a child. I bought his comedy records (back in the day when there were records). I have also seen him perform live at least three times, the most recent was just before the crisis hit. I always thought he was one of the best comedians […]

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Local Ebola news coverage an example of “what if it happened here?”

October 1, 2014

The outbreak of the Ebola virus in Africa and its subsequent spread into the United States has caused the news media in the city where I live (Portland, Oregon) to produce stories about what would happen if the virus came to this part of the country. I’d be surprised if the same isn’t happening in […]

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Do your homework before pitching a reporter

September 14, 2014

A Newsweek reporter who writes about music decided to try an unusual experiment. Instead of ignoring the multitude of news releases and pitches that public relations “professionals” send him, he decided that one for week he would read and respond to every email he received from a PR person. His resulting column (which you can […]

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Newspaper reporters can now keep up with their broadcast peers

April 26, 2014

I read an interesting opinion piece entitled “Writing Online: You Have to Feed the Machine — And the Machine Likes Junk Food” that I want to comment about. The writer, John Reinan, wrote that, among other things, reporters at my hometown daily newspaper (The Oregonian) now have to post “multiple news items a day, piecing […]

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Keys to success straight from the source: the news media

March 9, 2014

Whenever a new professional approaches me for career advice, I always give the same advice: join either PRSA or IABC, go to their professional development events and volunteer for them. These organizations and their events are not only a great networking opportunity, they are also a way to showcase your skills to others in the […]

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Yes, PR is a stressful profession not meant for the faint of heart

January 19, 2014

The jobs website has released its annual list of the Most Stressful Jobs of 2014 and it includes something I have known for years but might come as a surprise for those contemplating a career in public relations. According to the web site, the four most stressful jobs, in order, are: 1) Enlisted military […]

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The end of the news release? I think not!

December 1, 2013

I was reading an article online from the Business Journal in Portland, Ore., in which public relations executive Ashley Brown from Coca-Cola is quoted as saying, “If there is one thing I want to do at Coke it’s to kill the press release.” The article explains that through Brown’s efforts, Coca-Cola has jumped headfirst into […]

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